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Bombay Sapphire held the first art auction where collectors used their senses instead of money to bid for original works by the famous sculpture artist Dan Lam

Hamilton, Bermuda, October 20, 2021/PRNewswire/ - To commemorate the International Day of Gin and Tonics on October 19, Bombay Sapphire and artist Dan Lam organized the world’s first sensory auction. This is An event that showcases exclusive artworks is auctioned to fans not with the most money, but with the strongest emotional and sensory response. Designed to bring the sensory experience of enjoying Bombay & Tonic to life, bidders measure their response to the artwork through a unique combination of emotion and intensity readings to discover the most enthusiastic owner of this work.

As an extension of the brand's Senses Stirred global campaign, Dan's sculpture draws inspiration from iconic beverages, from the way the vibrant taste of BOMBAY SAPPHIRE dances on your tongue, to the grand introduction of citrus aromas into your nose, and The ending of 10 unique organic vapors injected into botanicals will stimulate your taste buds. BOMBAY SAPPHIRE is recognized as the ultimate canvas for cocktail creativity, inspiring bartenders and drinkers to experiment with flavor and versatility, using Dan Lam's famous visual language to highlight the elegance, balance and freshness of Bombay & Tonic.

"Bombay Sapphire has always encouraged modern gin drinkers, bartenders and artists to accept their own creative self-expression-this is the essence of our Stir Creativity platform and remains at the core of everything we do as a brand. Yes. For us, Jaime Keller, Brand Director of Creativity BOMBAY, said: “In order to visually show the beauty and simplicity of the classic Bombay & Tonic and ignite people’s senses, we naturally cooperate with Dan Lam to realize that we make the art world easier Close mission. "Sapphire North America." After last year, we found that people are more eager for channels and ways of creativity than ever before. We are very happy to participate in the democratization of the art world. The focus of the event is passion and belief as a way to collect works of art. Incredible artwork instead of getting money. "

The sensory auction is held in the bustling arts district of the Lower East Side of New York. It is open to art lovers through a designated time period and is fully booked within minutes. Participants are equipped with the most advanced neuroaesthetic technology to measure their subconscious sensory responses to identify the most enthusiastic bidders. Brain waves are read from electrodes placed along the scalp. Galvanic skin response technology can detect even the smallest sweat Water drops onto eye tracking technology to measure focus and engagement.

Art lovers have seen Lam's artworks for the first time, which are characterized by layers of materials to reflect the ingredients that make up the Bombay & Tonic cocktail. The tonic water is reflected in faint white and dark blue, inspired by the blue tone of the Bombay sapphire bottle. The work ended with countless spikes, reminiscent of the complexity of the ingredients used in the distillation of Bombay Sapphire Gin.

"I am very happy to be able to collaborate with Bombay Sapphire to reward this work to those who have the greatest pleasure from my sculpture. It is important for me to share my work with those who may not have the opportunity to experience it, especially After the past year, the goal of sensory auctions is to help democratize the art world and make it a more inclusive space," Dan Lin said.  

To celebrate the sensory auction and the brand's partnership with Lam, this event will provide an exclusive cocktail called Dan & Tonic, inspired by Lam's creative process.

Dan & Tonic cocktail

5 oz Fever Tree Lemon Tonic

Method: Make Bombay and Tonic in a balloon cup filled with fresh ice cubes. Eat with resin in your own paint can. Pour the resin on the cocktail, then use the stir bar to add any amount of the mixture.

For more information about sensory auctions, please watch the behind-the-scenes movie to delve into the sensory experience behind Bombay & Tonic and showcase the recipients of this exclusive artwork here.

Link to high resolution image here

Link to YouTube movie here

About BOMBAY SAPPHIRE® The brand BOMBAY SAPPHIRE is the number one premium gin in Global Value and Volume (IWSR). BOMBAY SAPPHIRE gin is based on a recipe in 1761, which perfectly balances a unique combination of 10 hand-selected exotic plants from all over the world. Laverstoke Mill’s BOMBAY SAPPHIRE winery has won the BREEAM Sustainability Award and is the birthplace of the unique Vapor Infusion process, which cleverly captures the natural flavors of plants, resulting in the fresh and vibrant flavor synonymous with BOMBAY SAPPHIRE.  

BOMBAY SAPPHIRE recently won the prestigious double and gold medals at the 17th San Francisco World Spirits Competition (SFWSC).

The BOMBAY SAPPHIRE brand is part of the Bacardi Limited product portfolio based in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

Enjoy BOMBAY SAPPHIRE Facts Responsibly: www.BombaySapphire.com. BOMBAY SAPPHIRE and BOMBAY BRAMBLE are trademarks

About BOMBAY SAPPHIRE® and creativity

BOMBAY SAPPHIRE launched the "Inspire Creativity" activity in 2018 and is leading a global mission-calling on everyone to use their creativity and release their creative potential. From publicity programs including the world’s most imaginative bartender competition held in the United States in the past 11 years, to holding the glass house project, this is a global publicity program that brings together the world’s top bartenders in a series of In a creative workshop that breaks the boundaries of cocktail creativity. 

For nine years, BOMBAY SAPPHIRE has organized The Artisan Series, an art competition founded by the brand, aiming to provide an international platform for emerging artists. The brand also organized the BOMBAY SAPPHIRE designer glassware competition in collaboration with well-known artists and creators such as Tracey Emin, Thomas Heatherwick and Tom Dixon.

Talented and inspired. Drink Responsibly ©2021. BRAMBLE is a trademark. Imported by BOMBAY SPIRITS, Coral Gables, Florida, USA. Flavored gin – 43% ALC. Press volume.

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